Al Ain Zoo
Rebranding Strategy
Rebranding a 50+ year old institution is no easy task. We began our collaboration with workshops that we conducted closely with Al Ain Zoo; the aim was to create extensive brand guidelines, including all BTL and ATL collaterals, and to reposition the Zoo as more than just your regular zoo. Today, Al Ain Zoo is a place where families visit to enjoy an exciting and educational experience immersed in nature.
Print / Digital
Brand Launch
Campaign
Scope of work

Rebranding Workshops / Exercises
Repositioning
Brand Guidelines
Brand Image Uplift
Communication Messaging

Identity development
Wayfinding &
Stationaries

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