Bloom
Rebranding Strategy
Full fledge rebranding exercise for Bloom Properties. We revisited all their
communication
material from strategy to creative thus changing their whole brand starting from
the brand
promise, the brand architecture to the brand story, positioning and enhanced
look & feel.


Project Description
Culturally, the real estate industry has always been revolving around “the
biggest, the greatest,
the tallest, the never seen before” and the need for consumer-centric and
mindful real estate
brands is at its peak. Residents of the UAE are looking for something they can
afford in
interesting and well-built communities. Thus the strategy is to position Bloom
as a brand that is
more than just bricks and mortar; but rather a brand whose essence goes beyond
that.
Every moment is a moment for a fresh start. Bloom places you at the heart of everything it does? Bloom builds homes, hospitals, schools, playgrounds, parks and more, but what it provides are communities, places that make you feel at home and that give you the space to reflect on the big and the small. So whether it’s simple dinner plans and leisure activities, or major life decisions such as settling into your first home or welcoming your newborn, Bloom is that ideal place that makes every decision worth it.
Welcome to Bloom. The home of “New Beginnings”.
Every moment is a moment for a fresh start. Bloom places you at the heart of everything it does? Bloom builds homes, hospitals, schools, playgrounds, parks and more, but what it provides are communities, places that make you feel at home and that give you the space to reflect on the big and the small. So whether it’s simple dinner plans and leisure activities, or major life decisions such as settling into your first home or welcoming your newborn, Bloom is that ideal place that makes every decision worth it.
Welcome to Bloom. The home of “New Beginnings”.