Food not trash
The Disgraceful
Art Show
Art Show
Food waste has a massive negative impact on the world. Shockingly, a lot of that waste is still
perfectly good to eat.
Idea
To highlight the tremendous amount of good food that goes to waste, we searched the city’s bins,
took the good food that was trashed and turned it into masterpieces. We then exhibited them at the
‘Pure Trash’ exhibition… and through art, we gave the trashed food back its glory and most
importantly, a purpose.
Jewels of
the Trash
the Trash
Residential Trash Can (Saadiyat Island)
Ripe pomegranate, freshly picked from the trash.
Ripe pomegranate, freshly picked from the trash.
Sweet but Sour
Mall Trash Can (Abu Dhabi)
A lot of candy after a sour send-off.
A lot of candy after a sour send-off.
Trash or Treat?
Street Bin (Corniche)
Crisp cookie with a dribble of freshly thrown out milk.
Crisp cookie with a dribble of freshly thrown out milk.
Hand-caught
Rubbish
Rubbish
Restaurant Bins (Saadiyat Island)
Ladyfish and chili, flavors found together in a sea of rubbish.
Ladyfish and chili, flavors found together in a sea of rubbish.
Pop Goes
the Trash Can
the Trash Can
Residential Bin (Yas Island)
The celebration of the humble onion. Saved, sliced, and skewered.
The celebration of the humble onion. Saved, sliced, and skewered.
The Hybrid Burger
Various Restaurant & Residential Bins (Abu Dhabi)
A variety of sealed and unexpired ingredients band together to create a mouthwatering display.
A variety of sealed and unexpired ingredients band together to create a mouthwatering display.
Sealed, Saved
and Served.
and Served.
Street Bins (Reem Island)
One of many sealed and unexpired noodle packs
One of many sealed and unexpired noodle packs
Sealed, Saved
and Served.
and Served.
Street Bins (Reem Island)
One of many sealed and unexpired noodle packs
One of many sealed and unexpired noodle packs
Saved and
Sprouting
Sprouting
Residential Bin (Reem Island)
Two common ingredients join to form uncommon beauty. 100% crunchy.
Two common ingredients join to form uncommon beauty. 100% crunchy.
Bean There,
Trashed That
Trashed That
Restaurant Garbage Shoot (Saadiyat Island)
Sealed bag once trashed, now triumphant.
Sealed bag once trashed, now triumphant.
The Dish That
Never Was
Never Was
Restaurant Bin (Saadiyat Island)
The Béchamel Sauce was found open and half empty. The potatoes never had the chance to prove they were fresh.
The Béchamel Sauce was found open and half empty. The potatoes never had the chance to prove they were fresh.
The Unborn Recipe
Various Residential Bins (Abu Dhabi)
Each ingredient found in a different bin, working in harmony to create a meal for six.
Each ingredient found in a different bin, working in harmony to create a meal for six.
We’re supposed to say we’re humbled, but we’re actually proud when we win awards. They’re not a
perfect measure of creativity (it’s about happy users, not happy judges) but they’re a sign we’re
doing something right.
Our Inspiration?
The City’s Bins
The City’s Bins
The Buzz
We were able to transform two white walls in Abu Dhabi into a message that resonated
around the region.
Which became an instant viral buzz on various social media and news networks across the
globe
Solutions
This drove people to our educational digital platform, where they learned how to make a difference.
