Al Ittihad
360° Relaunch Campaign
After coming up with the new positioning of the Newspaper brand that have been the pioneer in the news industry in the UAE, we created a 360º print, digital and outdoor campaign to sell the new features, benefits and our new claim.
Project Description
A major challenge for the 21st century human being is managing the chaos of information and the fake news created by disrupters. The noise and misinformation can distort our realities and lead to information paralysis, making it difficult to take the right life and business decisions. Today, and more than ever, people need one reliable, credible and rich source of news and analyses that is just the tap of a finger away.
Scope of Work

New Positioning of Newspaper
Launching the new rebranded
newspaper in the market
Concept, Copywriting, Art Direction
ATL & Print

The Solution

We created a campaign to portray how Al Ittihad Newspaper can cut through the clutter of information and unreliable news to deliver the most credible, trustworthy and journalistic work in the nation and the region. With Al Ittihad Newspaper, you learn everything you need to know and can benefit from deep-dives into the news that matter. From film to print and outdoor, this will be represented by highlighting the newspaper’s pillars along with our new positioning.

Campaign Extension

We created another engaging series to promote all new digital and social media platforms for Ittihad

#PositivelyContagious