New Positioning of Newspaper
Launching the new rebranded
newspaper in the market
Concept, Copywriting, Art Direction
ATL & Print
We created a campaign to portray how Al Ittihad Newspaper can cut through the clutter of information and unreliable news to deliver the most credible, trustworthy and journalistic work in the nation and the region. With Al Ittihad Newspaper, you learn everything you need to know and can benefit from deep-dives into the news that matter. From film to print and outdoor, this will be represented by highlighting the newspaper’s pillars along with our new positioning.
We created another engaging series to promote all new digital and social media platforms for Ittihad