Prime Minister's Office
Hag Al Laila Initiative
The Hag Al Laila initiative aimed at raising
public awareness about the importance of
adopting healthier eating habits in the UAE.
In line with the UAE’s National Health
Strategy for 2021, we launched a healthy and
nutritious campaign for this special Emirati
celebration where we transformed the ‘sweet’
tradition into a healthy one. This was
achieved by creating healthier tips and
alternatives for families to enjoy on that
day, and every other day!



*Total population for 2019
Source: UAE National Survey Report 2018 - 2017
(MOHAP, Federal Competitiveness and Statistics
Authority)
Source: 2016 Global School-based Student Health
Scope of work
Content creation
Creative development and
execution
Copy writing
Logo creation


