Al Ittihad
360° Relaunch Campaign
After coming up with the new positioning of the Newspaper brand that have been the pioneer in the news industry in the UAE, we created a 360º print, digital and outdoor campaign to sell the new features, benefits and our new claim.
Project Description
A major challenge for the 21st century human being is managing the chaos of information and the fake news created by disrupters. The noise and misinformation can distort our realities and lead to information paralysis, making it difficult to take the right life and business decisions. Today, and more than ever, people need one reliable, credible and rich source of news and analyses that is just the tap of a finger away.