Prime Minister's Office
Hag Al Laila Initiative
The Hag Al Laila initiative aimed at raising public awareness about the importance of adopting healthier eating habits in the UAE. In line with the UAE’s National Health Strategy for 2021, we launched a healthy and nutritious campaign for this special Emirati celebration where we transformed the ‘sweet’ tradition into a healthy one. This was achieved by creating healthier tips and alternatives for families to enjoy on that day, and every other day!

*Total population for 2019
Source: UAE National Survey Report 2018 - 2017 (MOHAP, Federal Competitiveness and Statistics Authority)
Source: 2016 Global School-based Student Health

Scope of work

Content creation
Creative development and execution
Copy writing
Logo creation