Multiply Group | Abu Dhabi, UAE

Headquartered in the UAE, with offices in Abu Dhabi and Dubai, BackLite Media are a specialist Out-of-Home (OOH) media company renowned for its innovative approach and commitment to pushing the boundaries of advertising.

As the leading partner with the Roads and Transport Authority (RTA), BackLite Media boasts stand-out locations along the iconic Sheikh Zayed Road in Dubai. These premier locations, combined with operations in high-profile malls, destinations, and cinema advertising venues, including The Galleria Al Maryah Island, Al Qana, and Dubai Festival City, position BackLite Media as a key player in delivering unparalleled advertising reach throughout individuals' daily journeys in the UAE.

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Key Data

The power of integration

BackLite Media's success is a testament to its ability to adapt to the dynamic advertising landscape while maintaining a commitment to creativity and innovation as the company continues to shape the future of Out-of-Home media.


Key Locations on SZR


Large Format Digital Screens

Digital Screens


In high Profile Malls in Abu Dhabi & Dubai


Partner of the Dubai RTA

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