Multiply Group | Abu Dhabi, UAE
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Multiply

The investments and operations in long-term strategic verticals, currently Mobility, Energy and Utilities, Media and Communications, and Wellness and Beauty. Anchor investments provide long term recurring income, through which bolt-on acquisitions are made.

Multiply+

A flexible, sector-agnostic and opportunistic investment arm.

Investor Relations

Unlocking the full potential of our businesses through a global investment strategy of investing in, and operating, businesses where we see opportunities to catalyse profitable growth through technology.

Sustainability

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Bedashing Beauty Lounge

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About
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Founded in 2008, Bedashing Beauty Lounge is an Emirati-grown company. With 21 beauty lounges and salons across Abu Dhabi, Dubai, Ras Al Khaimah and Al Ain, it is one of the biggest players in the UAE beauty industry.

This award-winning Company offers retail cosmetics products and has a vertically integrated business model with 200+ world-class trained stylists, artists and therapists, and a homegrown state-of-the-art training academy.

The company is currently under Omorfia Group, which comprises personal care and beauty companies; Tips & Toes, Bedashing Holding Company, Jazz Beauty Lounge and Creative Beauty Source.

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Key Data

Empowering women through beauty

Bedashing is a contemporary, award-winning hair and nail salon, beauty lounge and spa in Abu Dhabi, Dubai, Al Ain and RAK esteemed for its unique ambience and innovative products.

Branches

21

Awards

20

Beauty Products

936

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