Multiply Group | Abu Dhabi, UAE

Savage X Fenty is a direct-to-consumer e-commerce fashion company launched in 2018 by music and fashion icon, Rihanna to celebrate fearless individuality and broaden the definition of what is beautiful.

Savage X Fenty offers body-positive fashion that emphasizes confidence and inclusivity and is designed for people of all races and incomes.

Visit Website

Key Data

Fashion that promotes confidence and inclusion

Savage X Fenty has disrupted the fashion industry. With accessible price points and an extensive assortment of fashion-forward styles, the brand celebrates fearlessness, confidence and inclusivity. Savage X Fenty has something for every mood, every vibe and everybody.

Savage X Fenty was named one of Fast Company’s “10 most innovative style companies of 2020” and as of 2021

Brand Value

$1 billion



each year (since inception in 2018)

For better web experience, please use the website in portrait mode