
Multiply Group invested AED 92 million ($25 million) in Rihanna’s Savage X Fenty, a direct-to-consumer e-commerce fashion company.
Savage X Fenty launched in 2018 by Rihanna to celebrate fearless individuality and broaden the definition of what is beautiful. Since its inception, it has experienced a revenue CAGR of 150%.
Promoting body-positivity and inclusivity as well as tapping rapid growth in the digital economy aligns this deal with our investment strategy.