We are witnessing the phenomenal pace at which digital media is progressing. Technology is helping marketeers to leverage new forms of audience data, to sharpen targeting and to enable accurate outcome-based measurement and cross-platform executions.We are now able to prove the true value of digital media to reach, measure and optimize the customer journey.
We will see how new trends will evolve and take our out of home media industry to the new dimensions. AI, geotargeting, hyper targeting, AR, VR and programmatic capabilities within the digital out of home media are enabling brands to communicate faster, more effectively, with greater flexibility and increasingly benefiting from a more reliable accountability.
Jawad Hassan
General Manager at Multiply Digital
